October 24th, 2014 The American College of Sports Medicine (ACSM) announced its annual fitness trend forecast based on survey responses from thousands of fitness professionals. The results were released in the article "Worldwide Survey of Fitness Trends for 2015: What's Driving the Market" published today in the November/December issue of ACSM's Health & Fitness Journal.
To kick-off the New Year and the launch of our new FitTech Knowledge Service, Fitness Insider shows how FitTech is driving the top 10 trends within the fitness industry according to ACSM.
1. Body Weight Training
FitTech Apps, like Fitstar and GAIN Fitness, enable us to workout anytime and anywhere.
Most of the time this means that we do not have acccess to gym equipment.
The lack of gym equipment available when working out with FitTech necessitates body weight training.
This is how FitTech Apps are driving the trend of body Weight training.
2. High-Intensity Interval Training (HIIT)
HIIT is short bursts of intense exercise followed by quick rest, and Tabata (a form of HIIT) is strictly 20 secs of intense work X 10 secs of recovery X 8 cycles.
But who wants to be fussing with a watch or timer every few seconds?
FitTech Apps, like Seconds and Tabata Trainer, allow you to customize HIIT workouts and often come with pre-programmed workouts.
This is how FitTech Apps are driving the trend of High-Intensity Interval Training.
3. Educated, Certified, and Experienced Fitness Professionals
In the United States there are more than 100 types of fitness certifications and over 200,000 certified personal trainers.
Personal Training is one of the largest and fastest growing professions in the fintness industry.
Personal Training Certifications are available online, from organizations like ISSA & ACE, and Online Universities, Like Phoenix University, offer degree programs online.
This is how FitTech is driving the trend of Educated, Certified, and
Experienced Fitness Professionals.
4. Strength Training
According to the ACSM, many individuals (men and women, young and old, children, and patients with a stable chronic disease) main focus is on using weight training to improve or maintain strength.
Gyms, like Koko FitClub, have all-digital strength training equipment with Smartraining technology that includes interactive coaching and adapts to your performance.
Specialized Interactive Fitness Equipment, for boxing and martial arts, is avaialble from equipment manufacturers like Nexersys and Athos.
This is how FitTech is driving the trend of Strength Training.
5. Personal Training
Personal Training has been in the top 10 of the ACSM survey for the past 9 years.
Extensively, Personal Training is an area where FitTech has the most impact.
Software, like Trainerize, offer complete end-to-end FitTech solutions for Personal Trainers.
FitTech Apps, like Wello, provide a platform for LIVE remote Personal Training. GAIN Fitness offers a hybrid on-demand / LIVE FitTech solution.
FitTech companies, like Classpass and Fitmob, offer marketplaces. FitTech newcomers, like Fytns, offer both a marketplace and tools for PTs to manage their business.
These are just a few of the ways that FitTech is driving the Personal Training trend.
6. Exercise and Weight Loss
More than 2/3 of US adults are overweigh or obese. Weight loss is a +$60B USD industry in the US and the economic costs of obesity in the US are in the hundreds of billions.
It is no suprise that the #1 most downloaded (+60M) FitTech App is MyFitnessPal, a Social FitTech tool for diet and exercise.
DietBet is a FitTech solution that gamifies weight loss by creating games where people wager who can loose the most weight each week.
IoT (Internet of Things) FitTech companies, like Blueanatomy, are developing wireless body and kitched scales along with platforms that support the entire family's fitness effrots.
FitTech offers many powerful weapons in the fight against obesity.
Dating back as far as the fifth centure BCE, Yoga is one of the oldest forms of fitness.
YogaGlo is one of the oldest and most popular FitTech platforms offering 2,500 on-demand yoga classes.
Choose from many yoga instructors at FitTech marketplace Fytns or find a yoga studio near you using FitTech platform Classpass.
This year FitTech leader Fitstar introduced FitStar Yoga with, according to Vanity Fair - the coolest yoga instructor ever - Tara Stiles.
Yoga was one of the earliest sectors powered by FitTech and
continues to provide access to the coolest yoga anytime, anywhere.
8. Fitness Programs for Older Adults
The 76M Baby Boomers in the US control 80% of personal financial assets, account for half of all consumer spending and most want to live long and healthy lives.
Senior Fitness represents one of the largest opportunities for FitTech.
Seniors are best placed to benefit from FitTech wearables, like Fitbit and Jawbone UP, and mobile the mobile health dashboards from Apple, Google and Samsung.
Soon we will witness the convergence of FitTech and digital consumer health solutions
to give people a true 360° view of fitness and health.
9. Functional Fitness
Functional fintess is replicating actual physical activities someone might do as a function of his or her daily routine.
At first glance Microsoft Xbox may seem a bit far afield from functional fitness, but...
The Xbox Kinext PlayFit platform collects and stores physical activity data like length of activity, calories burned, etc. and...
With 13 full-body sports from Kinect Sports Ultimate, and a new party mode for up to eight players from Dance Central 3, there's a full-body experience for everyone.
Xbox Socializes and Gamifies PlayFit with Achievement Badges and Leaderboards.
This is how FitTech helps get the potatos off the couch, turns once passive gaming into physicial activity, socializes & gamifies fitness and drives the trend of functional fitness from the comfort of home.
10. Group Personal Training
Group Fitness and Technology are two of my passions. The combination of the two is my Nirvana.
Group Fitness is the largest and fastest growing trend in fitness today. It is no mystery that FitTech is making a significant impact on the Group Fitness trend.
Crunch Gym, a leader in Group Fitness (part of the NeV group), offers live online Group Fitness classes at Crunch LIVE!
DailyBurn offers streaming Group Fitness classes and Fitocracy socializes gamifies Group Fitness.
Peloton, Fitness Insider's FitTech of the Year 2014, takes Group Fitness to a new level by offering LIVE, Interactive spinning classes at your convenience and in the comfort of your own home.
Now that you are on the FitTech Path to Enlightment,
I suggest that you visit Fitness Insiders FitTech Predictions for 2015.