Apple's "Spring Forward" special event will take place on Monday, March 9, 2015 at the Yerba Buena Center for the Arts Theater in San Francisco at 10am PT.

CEO, Tim Cook, began by sharing some VERY IMPRESSIVE metrics... 453 Retail Stores in 16 Countries, 120 MILLION Customers Visited Apple Stores Last Quartner and Apple sold it's 700 MILLIONTH iPhone – potentially making iPhone the BEST SELLING SmartPhone in the workd!

Apple March 2015 Special Event 'Spring Forward' Keynote Speech, featuring Apple Watch.
Before getting to the Apple Watch, Let's review some other announcements relevant to fitness...
Apple announced that it will be reducing the cost of the Apple TV to $69 UDS. Here is why that is important to fitness...
Apple TV features a number of fitness apps that stream workouts directly into your living room or office:

The DailyBurn app for Apple TV features workouts by celebrity trainers, such as Bob Harper and Anja Garcia.

Fitstar has an app for Apple TV with workouts from football star Tony Gonzalez and "The World's Coolest Yoga Instructor" Tata Stiles.

And, Apple TV has a YouTube channel featuring 1,000's of workouts from,, CrossFit and more.
Apple has made significant updates to it's HEALTH app, including Medical Research...

The Apple Health app gives you an easy–to–read dashboard of your health and fitness data. They have created a new tool for developers called HealthKit, which allows all the incredible health and fitness apps to work together, and work harder, for you. It just might be the beginning of a health revolution.
Heart rate, calories burned, blood sugar, cholesterol – your health and fitness apps are great at collecting all that data. The new Health app puts that data in one place, accessible with a tap, giving you a clear and current overview of your health. You can also create an emergency card with important health information – for example, your blood type or allergies – that's available right from your Lock screen.

See your whole health picture. Quickly view your most recent health and fitness data in one dashboard.

Manage what you're tracking. See a list of the different types of data being managed by Health, then tap to see each one individually.

With HealthKit, developers can make their apps even more useful by allowing them to access your health data, too. And you choose what you want shared. For example, you can allow the data from your blood pressure app to be automatically shared with your doctor. Or allow your nutrition app to tell your fitness apps how many calories you consume each day. When your health and fitness apps work together, they become more powerful. And you might, too.

Now everybody can do their part to advance medical research.

Medical researchers are doing some of the most important work in the world, and they're committed to making life–changing discoveries that benefit us all. To help, we've created ResearchKit, an open source software framework that makes it easy for researchers and developers to create apps that could revolutionize medical studies, potentially transforming medicine forever.

“ResearchKit is going to profoundly change medical research and we are very proud to be a part of it.”

– Tim Cook, CEO Apple

The big news, as expected, was the Apple Watch.

The end of fitness bands? Wearable tech feels ready to move forward

Fitness trackers have become the most purchased devices in wearable tech, but that's just because they're the most practical right now...and the most affordable.

A fitness band can help track steps, which instantly means something to people who may not care at all about smartwatches. And, most of them cost less than $150.

What we use smartbands or smartwatches or wearable sensors for in the future is bound to evolve.

“There's probably an analogy with MP3 players...”

“Activity trackers will need to provide for use cases that are compelling enough to justify their existence. They'll need to do more, or they need to do what they do better.”

– Sonny Vu, CEO of Misfit Wearables

Rememebr these? can still buy one of thoes.

Most people listen to their music on one of these:

The landscape is about to get a lot more crowded fast.

Live a better day.

Apple Watch is our most personal device ever, and there's nothing more personal than your health.

Just as Apple Watch is designed to keep you more efficient, organized, and productive, it's also made to keep you moving.

Because being active is vital to living a healthy life.

Activity app.
There's more than one way to look at fitness.

The Activity app provides a simple and powerful graphic of your daily activity, with three rings telling you everything you need to know. The Move ring shows how many calories you've burned. The Exercise ring shows how many minutes of brisk activity you've done. And the Stand ring shows how often you've stood up to take a break from sitting. The goal? Sit less, move more, and get some exercise by completing each ring every day.

Your personal goals,
now more personalized.

Like a good personal trainer, Apple Watch is designed with customizable coaching options that will motivate you to reach your daily activity goals each day, and use your success to motivate you to new milestones. Over time, Apple Watch learns about your activity. It knows how active you are and uses this data to suggest a weekly Move goal that is realistic and achievable. You can adjust your suggested Move goal up or down to make it perfect for you each week. These weekly check–ins help you be more active and make progress in manageable steps.

Workout app.
More detailed measurement when you need it most.

When you're doing a dedicated cardio workout, the Workout app built into Apple Watch shows real–time stats such as time, distance, calories, pace, and speed for the most popular workouts in the world, like running, walking and cycling. It lets you set goals for each session, encourages you to meet or beat your last or best workout, and provides updates along the way. You get a detailed summary of what you've achieved, and your workout counts toward your Activity app measurements for the day.

Get a pat on the back,
right on your wrist.

When you reach your personal bests or hit milestones, Apple Watch is quick to celebrate. You'll get a special badge for each achievement, which is then stored in the Fitness app. And that gives you encouragement to keep going and keep improving.

Worldwide Smartwatch and Wristband Market Is Poised for Take Off

By 2015, Android–Based Smartwatches Will Drop to $30 Retail Price as Chinese OEMs and ODMs Capture the Consumer Mass Market in China and Internationally

As smartphone vendors and component suppliers continue to expand into the wearables market, Gartner, Inc. predicts that by 2016 smartwatches will comprise about 40 percent of consumer wristworn devices. Gartner said that nine out of the top 10 smartphone vendors have entered the wearables market to date or are about to ship a first product, while a year ago only two vendors were in that space.

The latest smartwatches show much improvement in design compared with earlier smartwatches as well as providing an idea of the features that Android Wear brings to the user, including voice search, turn–by–turn navigation, contextual reminders and taking notes via voice input – basically a Google Now experience on a smaller screen.

A recent consumer study conducted by Gartner at the beginning of the third quarter of 2014 gave some indication of the current installed base of fitness wearables and dedicated sports watches. The results showed that fitness wristbands and “other fitness trackers” combined are already represented in more U.S. households than sports watches. Sports watches, such as dedicated running watches, have been around for many years, but such products are not for everyone and hence do not have mass market appeal. Gartner expects this trend to continue in the next few years as fitness wearables proliferate.

There is still a lot of room for growth and the trend around the “quantified self” will drive adoption of these devices over the next few years. However, despite the growing interest from the market, there are several hurdles that still need to be overcome and that vendors need to consider in their products.
The biggest news related to the watch was the price. The cheapest watch is $349, and the most expensive watch is $17,000. The watch bands vary in price from from $49 for the plastic band to $449 for the link bracelet.
Christy Turlington Burns, model and maternal health advocate, took the stage after starring in a promotional video. She just got back from Tanzania where she ran a half–marathon. She relied on her Apple Watch "quite heavily," checking her altitude and speed quite frequently.

The Apple Watch will let you know when you have been sitting for too long and will remind you to stand up.

Apple will begin taking pre–orders for the Apple Watch April 10th, you can experience them in Apple Stores at that time and Apple Watches will begin Shipping April 24th.

Don't forget to place your order for the $17,000 USD version early.
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Article by: Jonathan C. Miller

I am first and foremost a fitness fanatic! I love exercising and eating right. Labeled a 'gadget freak' at an early age, I have channeled my disposition for technology into a passion for FitTech. My job is to provide the FitTech Knowledge you need to run your business. email

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