- Activity Trackers
- Fight Against Obesity
UNICEF Kid Power is a movement powered by kids. Kid Power uses the world's first wearable–for–good to get kids physically active to help their peers. Kids have the power to end global malnutrition by getting active to save lives!
Kids wear Kid Power Bands, which measure their movement and unlock Kid Power Points – the more they move, the more points they earn. Power Points are converted to funding by partners, and funds are used by UNICEF to deliver lifesaving packets of ready–to–use therapeutic food (RUTF) to severely malnourished children.
RUTF – a protein and vitamin-packed paste – has been called a "miracle food" for its success in the treatment of severe acute malnutrition, which threatens the lives of almost 20 million children each year. Every day kids get active with Kid Power, they unlock packets of RUTF, which UNICEF delivers to children who need them most. UNICEF Kid Power puts children first–getting kids active and saving children's lives.
In October of 2014, UNICEF Kid Power had its first citywide pilot. Thanks to the support of The City of Sacramento, Mayor Kevin Johnson, and the Sacramento Kings, nearly 900 Sacramento kids got active to save lives. At the end of a month, Sacramento kids had walked over 74,000 miles and earned over 70,000 packets of RUTF.
Beginning March 2015, UNICEF Kid Power will launch in Boston, Dallas and New York City where more than 10,000 kids will get active to save lives.
Why is UNICEF Kid Power so Awesome?
#1 Introduces Kids to FitTech
Today's kids adopt naturally to technology. FitTech is an effective way to introduce kids to fitness. FitTech enables kids to set goals, measure progress and reward achievement.
#2 Socializes Fitness w/ FitTech
UNICEF Kid Power shows youth that it is fun to gather, engage in socially in fitness activities. Further it brings children together towards a common goal that benefits others.
#3 Uses FitTech to Gamify Fitness
The Kid Power program gamifies fitness. It shows children that fitness can be fun. FitTech is used to record movement and unlock Kid Power Points.
#4 FitTech Helping Fight Obesity
The UNICEF Kid Power makes use of activity trackers as an effective FitTech weapon in the fight against obesity.
#5 FitTech for Charity
Kid Power Bands are FitTech keys that unlock Power Points that are converted into RUFT's given to malnourished children around the world.
A FitTech Quinfecta of Awesomness!
JOIN The Fitness Insider Kid Power Challenge!
Join the Fitness Insider Kid Power Challenge
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